Entry Category: Print Material, Magazine (internal or external)
Entry Title and Organization: IMARK Now Print Material – Magazine, Creative Marketing Alliance
Award Received: Gold
Challenges: Continuing the engagement of advertisers and readers since IMARK NOW is a member’s only publication.
Description: Our firm provides turnkey editorial, design, ad sales and production for the flagship publication of the nation’s largest marketing/buying group of
independent electrical distributors and their allied electrical manufacturer suppliers and service providers.
Strategy: Our firm took over the editorial and design management for IMARK NOW in 2010. We overhauled the magazine’s design and editorial format to give the publication a new brand design identity. Since that time, we have continued to refine the magazine’s design, photography and editorial focus.
Tactic: Covering industry and technology trends, new products, management issues and member/supplier profiles, IMARK NOW is now a must-read for over 8,000 electrical industry professionals.
Results: Through our firm’s design and editorial acumen, IMARK NOW advances the business relationships and industry knowledge of the organization’s members and affiliates. Our efforts have bolstered the popularity of the magazine as well as generating increased revenue for the client. Through a focus on continuous improvement, we have optimized the publication’s impact, immediacy and value to its readership.