Entry Category: Special Event Planning, Community Event (one-time)
Entry Title and Organization: Students Think Pink, Lending A Hand To Fight Breast Cancer, Seashore Day Camp and School
Award Received: Gold
Challenges: Since Sandy was coming, it was difficult to concentrate on the project as good as we could have. People were very worried. Some of the students who took place in the effort wound up being homeless the next day. I couldn’t send the press release out because by the time I got back from an appointment that night, I had already lost power. The release didn’t go out for another week, but it was picked up.
Description: Students donated $1 to draw a pink handprint, which became part of a banner of hope to help fight breast cancer on National Make A Difference Day. The company purchased limited edition pink tee shirts for participants, including a white schnauzer to wear, when marching to Jacqueline Wilentz Breast Center to donate more than $1,000 and a basket of lifesaver packets children put together for the event and wrapped in pink ribbons.
Strategy: Show children the importance of making a difference in the world by participating in National Make A Difference Day. Raise awareness about the importance of diagnostic testing to fight breast cancer. Give children, teachers and administrators
a chance to come together in a schoolwide project that raised morale, united our three campuses, raised money for an important cause and for a brief time diverted EVERYONE’S ATTENTION from the frightening weather predictions about Superstorm Sandy that was heading our way the next day. Let children see how good it feels to give of themselves at a young age. Offer a learning exercise for preschool and pre-kindergartners to count lifesavers and make packets tied in pink ribbon to leave behind for women waiting for tests or results. Create a media opportunity to showcase our school as a conscientious corporate citizen and community leader that does its part to help others.
Tactic: Invite children and teachers from all three campuses to purchase pink handprints for $1 apiece. Join hands in a Banner of Hope. Sell limited edition pink tee shirts to adults and those who couldn’t participate in Make A Difference Day. Have company match what the students and teachers raised. Meet at 345 Second Avenue in Long Branch on National Make A Difference Day wearing pink tee shirts and have the group of children, teachers, parents and a white schnauzer dressed in pink march across the street to the Jacqueline Wilentz Breast Center to present more than $1000, along with life saver packet students prepared and tied with pink ribbons to board members. Establish a fund for local women who can’t afford diagnostic testing to get mammograms and ultrasounds needed to potentially save lives. Send out press releases to gain media coverage.
Results: More than $1,000 was raised and donated. Jacqueline Wilentz hung our Banner of Hope in their waiting room for months, showing Seashore as a caring neighbor and subliminally letting women know we are right across the street if they need preschool through eighth grade. Even though Sandy hit the next day, all the newspapers picked up the press release because they wanted something positive to add to pages of nothing but destruction. JUST FOUND OUT that the article the photo layout with article students wrote took FIRST PLACE in Columbia Scholastic Press Association’s Gold Circle Award at Columbia University. Seashore students were the only middle school students to win first in this contest category.
Related Link, If Any: www.seashorecampandschool.com