Entry Category: Video, Corporate Communications (Employee/business)
Entry Title and Organization: First Day of School Video, Ranney School
Award Received: Silver
Challenges: Challenges for the video included representing all three divisions of our school, appropriate music selection and planning interviews for administration. It was also challenging to direct our videographer and go through various edits until the finished product was ready for release.
Description: The first day of school marks a special occasion for students, teachers, parents and the administration. Each year at Back to School Nights, we present parents with a video of clips and pictures from the first day so they can witness firsthand the excitement their children have for learning and a new school year.
Strategy: The strategy for the video was to show that the first day of school is a very special occasion for students. We wanted to represent that students are welcomed back to friendly and familiar faces and are excited to explore their next level of education. The video would also be used to show our campus and facilities so that prospective families could get a true sense of our campus. We wanted the video to be colorful, fun and display a positive and safe environment.
Tactic: The Communications Team was in charge of the video with the help and input of our videographer. The team brainstormed ideas and planned stations for each team member to be on the first day. We also scheduled interviews from administration ahead of time to assure they would be captured on camera. The team was also in charge of directing the videographer, taking photos to include in the video, selecting music, editing drafts and showing it to division heads and administration for approval. After approval, the Communications team made sure it was played at Back to School Nights and for students.
Results: The results of the video were extremely positive. We received wonderful feedback from our parents and the students loved to watch their friends and teachers on the big screen. Many parents commented about how comfortable and confident their children were on the first day and how happy they were to have the opportunity to see them inside the classroom.
Related Link, If Any: https://www.ranneyschool.org/podium/default.aspx?t=52562&a=164797