Entry Category: Print Material, Annual Report, over $10,000
Entry Title and Organization: President’s Report and Honor Roll of Donors, Monmouth University
Award Received: Silver
Challenges: Lists of donor names can be deadly boring.
Description: Annual publication listing donors of $100 and above, and donor rosters listed by important giving categories. The publication also provides a year-in-review report to financial supporters of a higher education entity, and human interest donor profiles.
Strategy: Recognize current donors and inspire them to continue to invest in the success of Monmouth University.
Tactic: Try to highlight spefic accomplishments and tell specific stories.
Results: Feedback has been favorable, and the evolution of the “President’s report” portion of the annual publication is gradually increasing and taking a more dominant role that the lists of donor names. One recent donor pledged to fund an endowment of $25,000 in the memory of his father, inspired by a similar donor profile featured in a previous President’s Report & Honor Roll.
Related Link, If Any: http://www.monmouth.edu