Entry Category: Print Material, Brochure, under $10,000
Entry Title and Organization: Trinity Hall, Solari Creative
Award Received: Silver
Challenges: We had a tight time frame and limited budget to get things done quickly since the school opening was right around the corner.
Description: Marketing package for Trinity Hall, a new all-girls high school in Monmouth County. Included a presentation folder with coordinating brochure, flyers & postcards.
Strategy: Trinity Hall is a newly opened high school in Middletown NJ, a private school to compliment the all boy’s school – CBA, in Colts Neck. We wanted a high end, all-american appeal to communicate the values of the new school and their Fall 2013 opening.
Tactic: We gave it the prep school look, using the colors and stripes in their uniforms as the main graphic elements, and a mix of photography of the new class of 2017 and stock photography to appeal to middle & upper class families in Monmouth County who appreciate the value of a great education in a caring & nurturing environment.
Results: Word has quickly spread in the area through both the advertising, open houses, mailings and word of mouth. The school has had a successful opening with their first freshman class settling into their new school.
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