Entry Category: Special Purpose Print Material, Specialty Item (Menu, Calendar)
Entry Title and Organization: Tuscan Bistro Bar Menus, Splendor Design Group
Award Received: Silver
Challenges: The Tuscan Bistro Bar faced a
difficult set of challenges that were centered primarily on a poor reputation since their initial opening. We were challenged with “reinventing” the restaurant through a single design project – specifically this menu. All of their subsequent marketing materials have followed a similar design scheme since the release of this menu design.
Description: 10 page menu for the Tuscan Bistro Bar, a privately owned restaurant in Ocean County, NJ
Strategy: The Tuscan Bistro Bar needed a new design scheme to depart from their older existing style. We created a professional appearance for their menus that rivals that of national chains with which they compete regularly. This menu design set the pace for their signage and website as well.
Tactic: We created a hand-done design scheme that included chalkboards, illustrations, hand lettering (and fonts that appeared hand-lettered). the information on this massive menu was very well organized in a way that directs people easily to the categories they look for. Also, we retouched and manipulated photos to include in the layout to help bring emphasis to their most highly targeted and profitable dishes.
Results: The Tuscan Bistro Bar has entered a new era of popularity. They are currently the largest and busiest restaurant in Toms River, ending a steady decline since their original opening. The rebranding, which stems primarily from this new menu design, has been extremely effective for their sales and repeat patrons.