Entry Category: Special Award, Superstorm Sandy Support Award
Entry Title and Organization: WRAT Superstorm Sandy Coverage, WRAT
Award Received: Silver
Challenges: Staying on air was a challenge but thanks to the best Engineer staff in the state, we managed to stay on the air the entire time except for the :30 seconds to switch generators.
Description: Our station was at the epicenter of the storm. If you’ve seen our facility, it looks like a sneeze will blow it over…however, our building stood strong and we were knocked off the air for a total of :30 seconds, only to change generators. our focus became helping people. Be a hyper-local resource to our community. We had local dignitaries with an open door policy to the radio station, FEMA reps were invited to come in and get whatever messages they need out to the masses. We provided or should I say our listeners helped to provide information on open gas stations, food stores banks and even liquor stores!
Strategy: The attached audio should answer most of these. I know it’s 7 minutes but please listen to it in it’s entirety.
Tactic: Stay hyper-local, lend assistance where needed, get involved in as many drives and community out reaches as possible. We assisted Belmar with the influx of donations they were receiving, brought donations to areas that were hard hit and aired any specific needs listeners requested as well as people willing to help. Our annual Broadcast for the People of New Jersey was a big driver for support. Normally we fill a 40 foot tractor trailer with items for 4 different charities. We set up collections for Food, clothes, supplies and stocking stuffer items.
Results: Our Broadcast for the People drive usually has us filling a 40 foot tractor trailer in about a day and a half. This year we filled 3 trailers worth with all donations going to Superstorm Sandy related charities.
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