In this video, produced by the StateBroadcastNews.com division of The Lubetkin Media Companies, Kenneth Hitchner, Executive Director of the Professional Services Group of Central New Jersey, discusses how to leverage new trends, incorporate traditional tactics and other key marketing strategies into the planning process. This video was recorded at the January 28 JSPRAA meeting at Monmouth University.
Ken Hitchner has an impressive resume and has been providing leadership and counsel in the field of marketing communications in such roles as Deputy Press Secretary for the New Jersey Governors Office, Senior Public Information Officer for New Jersey Transit and as a Senior Reporter and Editor for Gannett and Thomson Financial. He is a featured presenter throughout the region and knows how to make people, and their brands, look good by solving their problems. Consequently, his entire communications career revolves around three constants: real people, real stories and real results.