"In-the-Moment Lifestyle Engagement"

With Bob Gold

In-the-Moment Lifestyle Engagement : Create and Experience Mobile & Social Engagement, Payments and Rewards

How easy is it for your prospects and customers to engage and transact with your brand during their hectic day and lifestyle? On any device they may have? Two way personalized dialogue? When they are “In-the-Moment” and feel like being social, getting entertained, or checking off a “to-do” item on their list – is your brand available to capture that moment? Even more important, can you create that “AHA” moment that stimulates an immediate action?

Attendee Business Outcomes:

• Knowledge: View and experience multi-channel marketing engagement program with the latest “lifestyle technologies” such as Mobile Wallet and NFC (Near Field Communications)
• Insight: Gain valuable insight into various techniques to increase consumer “Opt-in” and “In-the-Moment” purchases including the difference in consumer behaviors while mobile vs. online
• Best Practices: Learn the real life street issues to deploying highly engaging and transactional programs including understanding the financial impact of using a mobile wallet vs. card transactions
• Reduce Time to Market and Risk: Accelerate your ability to create, design, and deploy advanced mobile and social programs and reduce your operational and market risk. 

Bob Gold is a rare combination of business entrepreneur, strategic visionary and technologist. Bob has over 15 years of research and expertise in “digital-to-human persuasion and intimacy” that has resulted in changing behaviors. Bob is currently CEO of Gold Mobile , and has used his behavioral knowledge to create a robust mobile CRM platform and behavioral methodologies that drive consumer engagement and loyalty.

Recently Bob has been instrumental in developing new loyalty strategies using preference-based mobile solutions for retailers and brands.